The General Rule
Apply products from thinnest to thickest consistency. This means cleanser, toner, essence, serum, moisturizer, and SPF. Water-based products go before oil-based ones, as oils can block absorption of lighter products.
Morning vs. Evening
Morning routines focus on protection: antioxidant serum, moisturizer, SPF. Evening routines focus on repair: cleanser, treatment actives like retinoids, moisturizer. Adjust based on your skin type and goals.
